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Advertising Age - Latest News
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Toyota to Push Safety in Upcoming Ad Blitz
LOS ANGELES (AdAge.com) -- Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives told Automotive News last week.
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'Plants vs. Zombies' Menace Spreads Through Populace
YORK, Pa. (AdAge.com) -- "Plants vs. Zombies," with its unusual combination of pea-shooting plants and not-too-scary cartoon zombies, has quickly become a huge hit for casual game publisher PopCap -- and it's about to go bigger.
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Recycled Fiber a Buried Treasure for Marcal
BATAVIA, Ohio (AdAge.com) -- In an interview with marketing chief MJ Jolda explained why "light"-green consumers -- those who consider the environmental impact important, but give as much or more weight to other factors such as price and performance -- and an appeal to value, along with environmental concern, are making a difference for Marcal.
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Publicis Is Falling Short on Ad Pact With Microsoft
NEW YORK (AdAge.com) -- Publicis Groupe is having trouble meeting its media-spending commitment to Microsoft, according to several people familiar with the situation. The third-largest agency-holding company entered into the commercial agreement last summer when it bought digital agency Razorfish from Microsoft. Execs put the commitment at "a couple hundred million dollars" annually for ad inventory.
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10 Marketers Who Transformed American Culture
Looking at American culture throughout history, iconic images come to mind. Some are turning points in history, forming our nation. Others are people who shaped our freedoms and laws. And some are brands that affected how we eat, shop and pass our time. Each was once an idea that has grown into a national -- and in many cases, global -- force to be reckoned with. Below are 10 examples of these people and their ideas that have grown far beyond expectations.
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