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Advertising Age - Latest News
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GNC Selects Edelman as PR Shop, Seeks to Capitalize on Mainstream Wellness Interest
GNC has hired Edelman as its PR agency of record after a competitive review that began last fall. The retailer is riding a wave that has its stock price up nearly 80% since its IPO last April.
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Yahoo Board Gets New Blood as Chairman Bostock Steps Down
In the wake of Roy Boystock's announcement, the company has named two new directors: Alfred Amoroso, the CEO until December of digital entertainment company Rovi, and Maynard Webb, chairman and former CEO of LiveOps, a maker of call-center software.
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PepsiCo Loses Digital Guru to Kraft
Bonin Bough, PepsiCo's digital and social media guru, is departing for Kraft Foods in a post in which he will manage consumer engagement.
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Conde Nast Brings Back Domino Magazine ... Sort of
Domino is coming back as a newsstand-only special called "Domino Quick Fixes" and selling for $10.99 starting this April. Conde Nast plans a second special for next fall.
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Nivea Demos Sun Protection in Brazil with a Million Beads
It's summer in Brazil, and Nivea Sun is demonstrating its effective protection against the scorching sun in Rio de Janeiro with a clever outdoor idea and one million beads.
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