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Advertising Age - Digital
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Sony's PSP Uses Smart Aleck to Lay the Hurt on Smartphones
YORK, Pa. (AdAge.com) -- "Marcus don't play that." That's Marcus Rivers, Sony PlayStation's smack-talking front man for its handheld PSP device, referring to mobile-phone games.
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What Big Brands Are Spending on Google
NEW YORK (AdAge.com) -- Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results.
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'Plants vs. Zombies' Menace Spreads Through Populace
YORK, Pa. (AdAge.com) -- "Plants vs. Zombies," with its unusual combination of pea-shooting plants and not-too-scary cartoon zombies, has quickly become a huge hit for casual game publisher PopCap -- and it's about to go bigger.
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Why Consumers Don't Want to Talk to You
In order to get beyond the uninteresting and, oftentimes, undifferentiating focus on product features, marketers must position their brand not within a category, but within consumer culture.
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Roger Federer's Tennis Ball Stunt Proves Viral for Gillette
NEW YORK (AdAge.com) -- Is it real or isn't it? Gillette and tennis great Roger Federer aren't saying. One thing's certain: The video of Mr. Federer knocking a metal bottle off a man's head with a tennis ball hit the Viral Chart at No. 1 last week, with more than 5 million views.
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